Building Materials Loyalty
Reach the contractors, applicators, and retailers who actually drive product usage, validate offline sales at scale, and run one trade loyalty program across every APAC market without rebuilding it country by country.
The Problem
Contractors, applicators, masons, and retail staff drive product usage, but they sit behind distributors and buy offline in fragments. Brands can't see who buys and incentives passed down the chain become a black box that rarely reaches them.
Field workers avoid long registration forms, new apps, and unfamiliar systems. When joining takes effort, enrollment stalls and repeat participation drops.
Once a rebate is paid, visibility ends. Untracked trade budgets turn into blanket discounting that triggers price wars and erodes margin, without improving sell-out.
Each market runs incentives in its own spreadsheets, chat groups, and tools. HQ can't compare performance or enforce standards, and rebuilding a system per country is slow and expensive.
How Tada Helps
Unique QR codes on product packaging can be scanned by every actor in the supply chain, distributors, retailers, applicators, and contractors, with each scan geo-tagged and verified in real time. Instead of pushing incentives through a black box, you reward each layer directly and finally see who sells and uses your products, and where.
Field workers hesitate to download new apps or learn new systems. With Tada, participation can run entirely through a WhatsApp chatbot, uploading receipts, completing missions like in-store display photos or product training, and claiming rewards in a channel they already use every day, so zero friction turns into stronger enrollment and repeat participation.
OCR scans and reads receipts uploaded from the field, extracting purchase details and validating them in real time, so rewards are based on actual transactions, not self-reported claims. Every rebate stays linked to real transactions, retailers, and field behavior, turning trade spend into a traceable growth lever instead of an untracked price cut.
Each market keeps the mechanics and channels that fit, QR scans on a white-label app in one country, unique codes through WhatsApp in Indonesia, while HQ governs rules, data, and performance from one platform, integrated with CRM, ERP, BI, and SSO.
Targets & Performance
Set targets for distributors and retailers and track achievement automatically from verified field data. Every participant sees their progress in real time, keeping performance visible and momentum high.
Run missions on monthly, quarterly, or yearly periods to match your sales cycle.
Consolidate all channel activity, scans, target achievements, and reward redemptions, across distributors, retailers, and markets in one real-time view. Global leaders define standard KPIs while local teams adapt views to their operations, so governance stays consistent without a one-size-fits-all report.
Reward Fulfillment
Millions of open-loop reward options across 30+ categories, fulfilled by Tada — no inventory or logistics on your side.
Trusted by Building Material Brands
Frequently Asked Questions
Can the loyalty platform be deployed in a private environment?
Yes. Tada can be deployed as SaaS, in a private cloud, or fully on-premise, depending on your governance, security, and data residency requirements.
Can multiple countries run under one centralized system?
Yes. Regional teams keep centralized reporting and governance, while each market adapts its own engagement mechanics and validation methods.
Is white-label deployment supported?
Yes. The entire loyalty experience, from onboarding to redemption, can run under your own brand with no Tada branding visible to participants, including native language, local currency, and a reward catalog tailored per country.
Can contractors, retailers, and sales teams have different earning mechanics?
Yes. Reward structures, tiers, missions, validation rules, and engagement logic can be configured independently for each stakeholder type within the same program.
Can participants join and earn entirely through messaging apps?
Yes. Onboarding, transaction submission, validation, and redemption can all run through messaging platforms, so field workers never need to download a separate app.
Can a program run without a traditional points system?
Yes. Programs can be built around missions, progression levels, task completion, or a hybrid model instead of points, whichever fits how your trade audience actually behaves.
Can architects, consultants, and specifiers be rewarded for their influence?
Yes. Professionals who specify products can submit receipts alongside project documents, final drawings, material specifications, or BOQs creating a verified link between product usage and the original design plan, so upstream influence is attributed and rewarded.
Can I set product-level sales targets for distributors and retailers?
Yes. Targets can be set by total transaction value, purchase value of a specific SKU, or purchase quantity of a specific SKU, on monthly, quarterly, or yearly periods with achievement tracked automatically from verified field data.
How does offline transaction validation work?
Validation can combine AI-assisted OCR for receipts, QR authentication, unique product codes, manual validator escalation, and API-connected transaction verification, configured to match each market's operational maturity.
Can product packaging become part of the loyalty program?
Yes. QR-enabled packaging lets participants authenticate the product and earn rewards in one scan — geo-tagged and verified in real time to prevent fraud and duplicate claims, giving you product-level engagement data straight from the point of use.
Can rebates and trade budgets be traced beyond the distributor level?
Yes. Receipt scanning, QR tracking, and system integration link every rebate to real transactions, retailers, and field behavior, so trade spend becomes a measurable investment instead of an untracked price cut.
Who handles reward fulfillment?
Tada does. Open-loop rewards such as e-wallet top-ups and vouchers are fulfilled through the platform, so your team avoids inventory and logistics while participants get more redemption choices.
Can loyalty data flow into our enterprise reporting systems?
Yes. Loyalty activity integrates directly with CRM, ERP, BI, accounting, and data warehouse environments through APIs and automated data feeds.
Can regional performance be monitored centrally?
Yes. Engagement activity, reward liabilities, stakeholder performance, and campaign analytics from every market roll up into one centralized reporting view.
Is enterprise authentication (SSO) supported?
Yes. SSO and other enterprise authentication workflows can be included as part of the broader deployment for internal users and administrators.
