Founded in 2012, as we noticed every business were looking for making the leap to digital transformation. Disruption was imminent and the businesses needed help to retain their customers better to grow sustainably. Hence we built TADA. We are a Homegrown Indonesian SaaS business with a global footprint. TADA offers a unified solution to manage customer data, personalized engagement, loyalty, and customer retention as a growth lever, all powered by our smart platform for you.