Channel incentive has been around for a long time because businesses realize that it can help nurture better brand loyalty among the channel partners’ (resellers, distributors, agents, dealers, etc.).
Current research also shows that businesses are getting more results out of channel incentive programs’ capability to motivate their channel partners, nurture long-term relationships, and boost revenues. In fact, the Incentive Research Foundation (IRF) discovered in 2017 that 81% of top-performing companies use a channel incentive program.
With such a promising potential, we believe that it is vital for your business to adopt and perfect a channel incentive program! Download this white paper that highlights important factors to create a successful B2B channel incentive program.