The FMCG industry in Asia is a dynamic and vital sector that plays a significant role in the region’s economy. With a staggering valuation of $5.5 trillion in 2020, and projected growth at a remarkable CAGR of 6.7% from 2021 to 2026, this industry presents substantial opportunities and challenges. To thrive in Asia’s complex FMCG market, brands must incentivize their channels through loyalty and incentive programs. This strategic approach helps brands differentiate themselves, boost sales, and build lasting relationships with channel partners, ensuring long-term success in this competitive landscape.
What you’ll learn from this e-book:
- Gain insights into various aspects of the FMCG industry in Asia.
- Explore the crucial role of loyalty and incentive programs in driving the success of FMCG companies in the dynamic Asian market.
- Discover effective strategies for incentivizing channel partners in distribution network to thrive in this competitive market.
- Tangible impact of loyalty programs by renowned FMCG brands in the region.